Welcome, in these article I will be talking about a number of different legitimate ways of generating traffic, which is very important, and creating incoming links to the site which you are so desperately trying to promote on Google.
First off, I will add a paragraph on a personal note. I have been working in web marketing for several years and I constantly encounter web marketers that neglect their sites in the pursuit of a link. This is a huge mistake. If you haven’t got it yet, a large part of your responsibility is to make your site elegant, rich in content and as engaging as possible so it ultimately can be a converting site.
Indexes and Web Directories
Many people disregard the importance or even the existence of indexes. This is due to Matt Cutt’s short video where he “Does not recommend”, to put it lightly, to advertise in indexes. But if you think about it, what can be more reasonable for a small business than to take advantage of free advertising resources in order to maximize traffic. In other words, don’t think twice and advertise you website on indexes.
Companies who do web marketing on Google often use free article publishing sites. Many of these companies may even create their own article publishing sites for their own use. I say, the more the merrier. All over the world and in every field, it is customary for successful professionals to publish texts, manuals and information about their profession. Take the field of medicine for example. Most doctors are appreciated by the quality of the papers they “publish” and the same goes for scientists. Therefore, a well written article is a great way to refer web users to your site. Let us not forget that any article these days has as many as 3 links from a page that is entirely dedicated to your subject….great!
Managing a Blog
When opening up a support blog that is, when opening up a blog that is devoted to a specific subject and has within it links to a business, it has to be done with the utmost care and sensibility. There is no question; opening up a blog is a great move. It is a great way of referring web users and getting high quality links to your site but you must remember the number one rule about creating a blog which is: You must manage a blog that is active and filled with real information which is based on an analysis of web users’ traffic that checked what they are looking for. There is no substitute for information that is of high quality and comprehensive. A blog that has this kind of information on it will achieve rankings and credibility within a short period of time.
Social networks can generate huge amounts of traffic for your site. This is true, especially over seas or more specifically in the American market which is at the forefront of this field. A well managed Face Book page or on any other Social networks will generate a lot of traffic. You must encourage your web users to use the “LIKE” button so they can start receiving a feed from your site and get an update whenever you post something new. Web marketers who work in the global market must get to know Twitter, MySpace, FriendFeed and other social networks that are prevalent and have a wide base of users in the global web.
Remember that in order to offer collaborations with other sites; you will have to manage a site that will be appealing for web marketers to want to advertise on. Creating your own resources is not an easy task but will beneficial to you in the long run and will help to enrich the web. I do not recommend creating a site and stuffing it with links but instead build a real site that can be beneficial to you in many ways.
That was my two cents on several techniques of Web Marketing on the internet for those of you who already know how things work. Clearly, web marketing is a complex field that requires an understanding of the internet, of search engines and of course, some common sense.
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