Organic SEO is a complex field with many different parameters that affect the websites ranking, beginning with the number of links that lead to the website, the website design and how much it leads to response from surfers. The one rule that Google representatives probably repeat the most during their instructions is to generate quality content for your website. Quality content that is original, readable and as interesting as possible.
Many search engines, including Google, are hungry for original information and that is not by accident. Many use the same sources to write their websites and to what result? The same pages with the same text, same subjects, similar headlines and the same idea again and again and again….
It is worth putting effort into your website because this one time you set up a page in your website is probably the only time.
What makes information good?
How to write good content that will be popular with search engines?
Is it worth adding extra pages to your website even if it’s not necessary?
Starting with the keyword research
The first step in making a new page for your website is to research relevant keywords. Keyword is a name that was given in the SEO and search engine environment to words that surfers put into search engines when searching for something. If, for example, we’re looking for a health products store, we will probably type in the words “health products” or maybe “health store”… These are called keywords and when creating a new page for your website, it is better to think beforehand what the page will be about and find the right keywords for it.
For every page of your website, it is important to find the relevant keywords that will be included in the page. If for example the page deals with SEO, it will have to include the words Search engine optimization, Google search optimization and similar keywords.
Making the Body of the Webpage
I don’t know what your exactly your website is about and that’s why I can’t give you any specific advice – but when building a page it is important to think what would be most beneficial for the surfers. Picture yourself as the clients and think what you would search for if you were looking for the service your website provides.
It is important to keep a constant line of thought all the way through the page. A page that offers some kind of service has to explain in short what this service includes, why your business is worth working with and how to get more information.
That’s when writing rules enter the game. Write clear paragraphs that are separated with noticeable spaces. Titles and subtitles should be added every few paragraphs to make it easier for the reader to read your page. Include minimalistic pictures that add information in your page. This will add more information as well as make the page look better. It is important to add contact information to the page or at least add an elegant contact form that attracts the eye and enables the surfer to contact you directly from the webpage.
Good content makes the difference! A webpage that went through optimization and includes the keywords in the context will make tons of surfers visit your website. We provide optimization services to existing websites – a onetime service that makes the difference!
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While you might like to shop around its best if you do so equipped with the knowledge. Web marketing is not simple! Choosing the right web marketing plan and company to carry it out could be crucial for your success online. Call today and learn more in a free consult with an seo expert.
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